Ridhiemaa has over 10 years of experience in Innovation Management and Government funding for the technology startups. She has pursued her ME in VLSI and Embedded Systems from MIT Alandi. She is surrounded by students and student-driven startups from the beginning of her career. Currently, at COEP’s Bhau Institute Ridhiemaa is mainly responsible for the funds for Bhau Institute and the startups. Her role is to identify and lead the Government schemes, Corporate funds for the Bhau Institute and help and guide the startups to apply for various Government schemes. She is leading the role of strategic partnerships between Bhau Institute and other incubators, Angel Networks, and Government associations. She also mentors the startups in business plan development, design thinking, and product development. Ridhiemaa is closely working with corporates for their CSR through Bhau Institute. She has an experience of successfully handling the CSR incubation programs initiated by Dana Inc, Element Solutions, Siemens India, 3DPLM Dassault Systems and NPAV. Her role in program development is to design the process & structure of TBI, IEDC, Tinkering Labs, E cells & trainings. Besides, she is also responsible for assessment of new idea proposals, technical & commercial guidance to startups & helping them by felicitating them with specific mentors & experts.